EICMA hits all-time high with intriguing debuts 

As trade fair attendances fall in the post Covid period, EICMA, the Europe’s largest show dedicated to all things motorcycle has recorded its highest ever numbers, a sign of the surging interest in the sector that that has been energised by EV innovation.

EICMA, in autumn always represents a good opportunity to visit the Lombard city of Milan, especially if you get the chance to ride out towards the Italian Alps.

Stealing the limelight was Royal Enfield and their new fully electric Himalayan, which they promise is the first in a line of 28 green models currently in the pipeline by the iconic manufacturer and to hit the rods over the next seven years. The Royal Enfield area at EICMA offered an interactive customer experience, with the below video evidencing Royal Enfield’s test phase of the Himalayan in mountain range after which it was named, demonstrating the possibilities of electric motorbikes in the world’s most demanding environments.  

Another notable debut was Kawasaki’s second hybrid bike the Z 7. According to a press release from the manufacturer the 2024 Z 7 “carries the exact same two power sources as its Ninja 7 sibling, with a 451cc, water-cooled, four-stroke twin cylinder heart mated to a 9kw maximum rated electric traction motor”.

Home crowd support told for Ducati’s Most Beautiful Bike Award, and Bologna’s Moto Morini debuted five new models in the Calibro, Milano, X-Cape 1200, Corsaro Sport and Corsaro 750.

On display at Fiera Milano was a range of new tech and innovations across all categories, with something for every type of biker from the first time buyer to those looking to upgrade in 2024 on a budget. We saw a revival of 600 cc sports segment with bikes like the Kawasaki ZX-6R and Honda’s CBR600RR. Adventure bikes were more numerous in their presence as bikers dream of going off road and into the wild over the coming years. 

Another growing segment on show at EICMA was the accessible and versatile sub-500 cc motorcycle. China continues to make its presence felt in a dedicated ‘China Town’ section and as ever, the electric offerings drew plenty of attention.